Michael Tipper Email Copywriting Testimonials

Eddie Maalouf

CEO & Founder of 4Media & BAD Marketing with over 300 employees across his digital marketing companies

While working for Eddie’s agency 2022-2024 I wrote emails for big names such as Pace Morby, Ryan Pineda, Tarl Yarber, Ken McElroy & Brian Waldon as well as other successful information product clients

“Michael Tipper over here is from our Info team too.  He flew in all the way from the UK, leads our entire copywriting team on the info side.  This guy is making us so much money…How do I feed him more people to sell?”   Eddie Maalouf, CEO BAD Marketing

Daniel Barnett

Employment Law Barrister, Host of LBC’s Legal Hour, Founder of the HR Inner Circle and The Virtual Employment Law Academy

I worked with Daniel on the Virtual Employment Law Academy, the HR Inner Circle and his HR Policies products

“I am Daniel Barnett from the Virtual Employment Law Academy and I used Michael Tipper to write a series of about 80 promotional emails that we used to send out to our mailing list to secure students for the Virtual Employment Law Academy.  

Michael was incredible. He started off with really comprehensive and detailed research including calling a few of our ex-students and prospective students to find out what they were looking for, what their trigger points were, what their fears and desires were to craft the messaging correctly from a psychological perspective.  He drafted a sales page and updated our existing copy and made it a million times better.  He developed a brand new offer which we added as an extra incentive for people to sign up 

It didn’t require any additional work from us but it just felt people were getting a lot more value out of signing up for the Academy.  He managed a tricky email marketing campaign that started in mid-December and finished in mid January so it spanned that dead period between Christmas and New Year 

He designed the entire email strategy for our biggest product launch of the year writing very high quality and very engaging emails for a busy and time poor audience of HR Professionals who are time pressured and don’t have the inclination to read emails.  This meant he had to grab attention with the subject line, grab attention above the fold and get them reading down the email which he did.  He bought new ideas and new angles to the content and he increased our sales by a significant percentage.  This is the fourth year we have run this course and solely as the result of Michael’s emails, our revenue went up significantly.  

He is professional, he is detail oriented, he is extremely well organised, very consultative, easy to work with, a great communicator, responds instantly, and always meets deadlines which is so important.  Michael was absolutely spot on 100% of the time.  He wrote emails 7 days in advance which meant both me and my team could look at them, make any changes (we very rarely did).  If we wanted any changes he would do them immediately.  I just cannot recommend Michael highly enough.  He made a huge difference to our bottom line.  I have used him before.  I am 100% going to use him again.  He is brilliant.”      Daniel Barnett, Employment Law Barrister

Matthew Cooper

Matthew is The Home Selling Expert who has personally sold over 650 properties for himself and his clients.

I have worked on a number of projects with Matthew to help him grow his business through email marketing and offer positioning.

“I first came across Michael by pure, pure coincidence and I am so glad I did. I was watching a YouTube video of a guy called Eddie Maalouf who has an Agency over in the US and they have over 100 people and make over $700m a year for online brands so it is a pretty big company…He mentioned at one point that he’s got this guy in the audience called Michael Tipper, he runs their whole copywriting team and has flown over from the UK.  

Eddie said in the video “this guy is making us so much money and I want to  figure out how to feed him more people to make money for…” ….  So I started googling Michael Tipper….I discovered Michael had gone freelance and was taking on his own clients which was perfect for us, so I reached out to him.   He has such a range of experiences (world memory championships, leadership training, salsa dancing and high ticket email copywriting!).  

My first impressions were that he was very easy to talk to and very funny...and very, very professional, very diligent and very detail oriented…. It has been really useful to get the perspective of someone who has done masses of online sales…to see all the strengths we had overlooked and all the opportunities we were blind to….he’s not just here to write emails, I feel like he is this marketing consultant that we are really lucky to have access to”   Matthew Cooper, The Home Selling Expert

“With the Creative Brief, I was really encouraged how deep Michael wanted to go into this research to understand all of this stuff and I and honestly say (and I told Michael this personally as well), The Creative Brief he has done for us is the single best piece of work we have ever had from a freelancer or someone working for us externally by a long shot…The Creative Brief is an invaluable piece of work that we will use for a long time…Michael has shown us how to present our business in the best possible light…and that is going to have a massive impact on our marketing….

Needless to say I am just so impressed we’ve just been working to try and find more places that we can get Michael’s help in our business.  If you are at a stage where you need help with email…we’re just so pleased with Michael and we just don’t give out our recommendation recklessly…we are so pleased with Michael and the decision to go with him.  This research phase is such a key part of the process and will be the foundations of everything that we do together.   Really, really happy.  Thank you Michael.  This was the best decision we made in the business last year working with Michael.”  Matthew Cooper, The Home Selling Expert

Brian Davila

Millionaire real estate investor, host of the Wealthy Investor Podcast and Ryan Pineda’s business partner and right hand man

I worked with Brian on Ryan Pineda’s First Deal Formula and Scale & Automate workshops, the Pineda Challenge and WealthCon

“Michael Tipper is the LeBron James of email Marketing”. 

Brian Davila, Real Estate Investor

Jay Halford

Health Food Guru, Conscious Chef, Juicing Genie and Owner/Head Chef @reekaevents Bespoke Luxury Events and Catering"

I worked with Jay to promote his first ever Vegan Retreat

"I've just successfully launched my first plant based food and yoga retreat and used Michael to write the promotional emails.  During a particularly busy week just before Christmas we ran his email launch sequence.  Michael's approach brought a new dimension to our email marketing.  We saw an immediate uplift in open rates and subscriber engagement and by the end of the 5 day promotion, we'd sold out all the places."  Jay Halford, Plant Based Food Chef

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