I’m Michael Tipper

Creator of  “Momento Neuro-Messaging”

 (Author And World Memory Championship Silver Medallist too!)

Let Me Leverage Cognitive Science and Emotional Triggers To Write Emails That Make You And Your Products…

Unforgettably Irresistible

I have generated over $10,000,000 in sales for clients in just 2 years.   How? By writing emails infused with something I call Memento Neuro-Messaging,

However my journey to accidentally discovering the secret of Momento Neuro-Messaging  and then becoming a highly respected 8 figure email copywriter is an unusual one...

As a kid I grew up in a single parent family in a small town in the West Midlands region of the UK.  Money was tight.  So when all my friends chose to go to college, Mom was adamant I needed to go to work to bring in some money.  That’s why I ran away to sea and joined the Royal Navy.  My chosen specialization?  Submarine Weapons Engineering.

It wasn’t easy.  Once I got through my basic training, I found learning my technical trade a challenge.  For example, I’d take a week-long courseon explosives.  On the day of the test, I struggled to remember what I’d been taught only a couple of days before.  When you’re dealing with explosives that’s not good!

My solution?  I bought a memory course.  A decision that changed my life.  Here’s why.  I discovered there was nothing wrong with my brain or my memory - I just didn’t know how to use them properly.  This course changed EVERYTHING because with my new found skills, I then aced EVERY test I faced.

Fast forward to 15 years later and I’d developed my learning skills even further...  

I actually won the World Memory Championships silver medal!

Not bad for someone who used to think they had a bad memory!  To do that I had to memorize and correctly recall the order of:

• A 752 digit number in one hour, 

• 9 decks of cards in one hour, 

• 966 binary digits (just 1s and 0s) in 30 minutes,

• And a single deck of 52 playing cards in under 3 minutes

• The brain is a magical gift - when you know how to tap into it correctly.

And so began a career helping people improve their memory...

I travelled the world speaking at conferences and events.  I regularly appeared on national and international TV and radio - shows such as Sky News, BBC Breakfast News, The Guinness Show and Amazing People. I was also written up in publications including Wired Magazine, Men’s Health, The Daily Mail, The Times and The Guardian.  Things were going well.

Then COVID struck...

Like everyone else I had to isolate and I couldn’t travel.  The speaking industry pretty much collapsed.  It was tough to get work.  My income dried up completely.  Things looked bleak.  I had to do something different…and I had to do it fast.

Fortunately for me I’d written 5 books on memory improvement.  So writing was something I was pretty good at.  I thought to myself “What else could I write and get paid for?” I discovered that businesses needed help writing good quality emails.  That made complete sense to me.  

My inbox was full of poorly written emails yet I’d read that email was the marketing channel with the biggest ROI for a business.

I quickly found two expert email copywriters with amazing results from writing ethical, value adding emails. I took their courses and learnt the fundamentals of writing high converting email copy. 

My first copywriting job was a freebie for a vegan chef.  He was launching his very first residential vegan retreat. I wrote a 5 email campaign sent out the week before Christmas.  The retreat sold out in a matter of days!  “Wow!” I thought.  “I can actually do this!”   Over the next few months I wrote emails for :

• An innovative insurance broker 

• A busy recruitment agency

• A hospitality consultancy with a unique slant on their industry

• A famous online harmonica teacher

• A financial services sales trainer and international speaker

• A clinical dietician and wellbeing consultant

• A successful SEO business and consultancy

• A busy marketing consultant 

• A prominent and very successful lawyer and public figure

The more I wrote, the better my results got.  At first I thought it was because I was doing more reps.  That made sense initially.  But then, I began to see glimpses of something else.  I noticed I was adding something not taught in email copywriting courses.  It was automatic because I was doing it subconsciously.  It was a massive “Doh!” slap of the forehead moment.

You see I was channeling my knowledge of how the brain remembers into my emails without realizing it...and it turned into 7 figures for just one client...

That’s how I stumbled across what I now call Momento Neuro-Messaging.  It supercharged my emails whenever I applied it.  In fact it worked so well that after being an email copywriter for less than 9 months, I had my first 6 figure launch with my first big client.  

(SIDENOTE - I have since worked with that same client to do multiple 6 figure launches generating well over 7 figures for him and his business in just a couple of years.  All while applying Momento Neuro-Messaging.)

But back to my story.

With a 6 figure launch so early on in my career, I knew I was onto something with Memento Neuro-Messaging.   It was my secret sauce to writing successful emails that engaged the reader AND influenced them to take action.  I quantified it, I worked out exactly what I was doing.  

With it clearly mapped out, I wanted to pressure test it to prove that my previous successes with it weren’t a fluke.  So I got a job with the fastest growing digital agency in the US writing emails for their busy elite information product division.  It was an extremely hectic, fast paced and highly pressured environment with a lot at stake for their clients.

I dived in and very quickly I proved these two things:

1. My ability to write high converting emails fast.
   

2. The power of Momento Neuro-Messaging.

How do I know?  The agency doubled my salary twice in the space of 6 months.  Why?  Because by applying Momento Neuro-Messaging to my emails, I made our clients a lot of money. In fact Eddie Maalouf, the agency’s CEO told a packed industry conference  “This guy is making us so much money…How do I feed him more people to sell?”   In just my first full calendar year working for the agency:

• I wrote 687 client emails...
  

• Sent emails to over 35 million subscribers...

• And generated $6,109,244 in revenue for 4 major clients!

Some of the revenue highlights include:

• One 74 word email generated $92,275.00
  

• My highest earning email generated $182,690.42
  

• One simple weeklong 3 email promotion generated $395,684.42
  

• My best month for one client generated them $881,779.63

Here are 3 of the biggest names I wrote for while at the agency:

• Pace Morby - The king of creative finance, host of the A&E TV series Triple Digit Flip with a real estate portfolio worth over $500 million.  Made multiple 6 figures attributed to my emails for numerous launches AND I built his email newsletter revenue from $0 to high 6 figures every month in just 7 months.
  

• Ryan Pineda - Real estate entrepreneur invested in over $100,000,000 of real estate. With over 2 million followers on social media, he has generated over 1 billion views online.  Made Multiple 6 figures attributed to my emails for numerous launches.  Brian Davila, Ryan’s business partner, called me “The LeBron James of email marketing”.

• Tarl Yarber - The “Recovering House Flipper” with over 600+ single family residential properties purchased, rehabbed, and re-sold over the last 10 years. Made 6 figure revenue attributed to my emails for his Limitless Expo event.

And behind every email? Proven email copywriting principles supercharged with Momento Neuro-Messaging.  Here’s how it works:

• Memento Neuro-Messaging leaves readers with a deep seated feeling of massive value. 
  

• Memento Neuro-Messaging stimulates the reader’s curiosity with dopamine-driven “Aha’s” and insights.

• Memento Neuro-Messaging reinforces a sense of progress for them with serotonin-fueled micro-wins.

• Memento Neuro-Messaging strengthens the reader’s connection with you through oxytocin-powered rapport. 

The result?  More of your emails get opened and your readers are engaged in your message from start to finish.  They’ll feel any offer you make is the right one for them because your message feels less like a sales pitch, and more like a natural recommendation from a trusted friend.

I’ve since left the agency and I’ve improved and fine-tuned Momento Neuro-Messaging.  

It is now even better and more powerful than before.  It works like crazy for anyone with an email list including:

• Professional services
  

• High ticket coaching
  

• Online educational programs

When Momento Neuro Messaging is applied to the emails you send to your list, your promotions are more lucrative and the Lifetime Value (LTV) of each subscriber dramatically increases.

If you’re happy with the revenue you’re making from your email list then we probably don’t need to speak.

But if you’re curious to discover how I can make you, your brand, and your products and services even more unforgettably irresistible so more of your subscribers buy from you more often, then let’s talk.  You can tell me about your business and how you currently email your list. Then together we’ll explore how emails with Momento Neuro-Messaging can bring you even more revenue without you lifting a finger.

Click this button and book a no obligation chat with me.

Become a valued subscriber, learn my email secrets and get my Momento Neuro-Messaging Playbook for FREE

It’s how I write emails that are Unforgettably Irresistible!